David Berkowitz
CIM strives for business leaders and opinion formers to recognise the positive contribution professional marketing can bring to their organisations, the economy and wider society.
We support, develop and represent marketers, organisations and the profession all over the world.
Whenever and wherever we represent our members and industry, we maintain these brand values which reflect our Royal Charter status:
Collaborative
We engage with our stakeholders and encourage collaborative networks, creating effective partnerships with key organisations.
Passionate
We act as ambassadors on behalf of the profession by continually driving awareness of marketing’s value and making a positive impact on our customers.
Purposeful
We maintain a strong focus on our external landscape, evaluating our own effectiveness and seeking to improve and shape the profession for the future.
Relevant
We constantly review our customers and their evolving work environments, adapting our offering accordingly.
Responsible
We promote responsible marketing and best practice across the profession, seeking to inspire public confidence and safeguard the wider society.
