David Berkowitz
Monitor the Web for interesting new content
Google Alerts is a content change detection and notification service, offered by the search engine company Google. The service sends emails to the user when it finds new results—such as web pages, newspaper articles, blogs, or scientific research—that match the user's search term.
Google Alert is an automated Web search service that can help people and businesses monitor the Internet for developments and activities that could concern them. Results are sent to subscribers daily by e-mail.
Google Alert began its operations in January 2003. The service is provided by Indigo Stream Technologies in cooperation with Google, the most popular search engine.
Google Alert can track new online appearances of a person's name, a business name, or a particular Uniform Resource Locator (URL). Individuals can use the service to monitor what is said about them on the Web.
Businesses have found the service useful for keeping informed about markets and competition. The service has also been popular among news reporters, writers, sales people, scientists, educators, and agencies of government.
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